Popcorn inflation in Poland stood at 11.670% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 37 popcorn SKUs from companies such as Purina Felix, Lorenz and Mogyi that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Barbora Poland offered lowest prices of the total SKUs within the popcorn category from January through March 2024, followed by Auchan Poland and Leclerc. According to the analysis, the price range of $5 and below was the most competitive, with 37 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Barbora Poland had greatest share of lowest prices for individual SKUs in popcorn in Poland in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for popcorn category by the retailers tracked by GlobalData. Among variants, the tracker revealed salted and butter as the most popular (by number of SKUs) popcorn variants. These were priced 8.4% lower than the average price of a popcorn SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Barbora Poland, Auchan Poland, Leclerc, Frisco and . According to the analysis, Frisco had the lowest average unit price, while the retailer with the widest product assortment was Barbora Poland.
The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Barbora Poland, Auchan Poland and Leclerc stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland popcorn market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
