Popcorn inflation in Poland stood at -0.550% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 39 popcorn SKUs from companies such as Purina Felix, Lorenz and Mogyi that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Popcorn pricing trends in Poland

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Barbora Poland offered lowest prices of the total SKUs within the popcorn category from October through December 2023, followed by Auchan Poland and Leclerc. According to the analysis, the price range of $5 and below was the most competitive, with 39 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Barbora Poland had greatest share of lowest prices for individual SKUs in popcorn in Poland in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for popcorn category by the retailers tracked by GlobalData. Among variants, the tracker revealed salted and butter as the most popular (by number of SKUs) popcorn variants. These were priced 18.42% lower than the average price of a popcorn SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Barbora Poland, Auchan Poland, Leclerc, Frisco and Odeo. According to the analysis, Barbora Poland had the lowest average unit price, while the retailer with the widest product assortment was Barbora Poland.

The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Barbora Poland, Auchan Poland and Leclerc stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in Poland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Poland popcorn market, buy the report here.

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