Popcorn inflation in the Ukraine stood at 23.100% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 10 popcorn SKUs from companies such as Mr’Corn, Time Out and Pumpidup that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Metro offered lowest prices of the total SKUs within the popcorn category from October through December 2023, followed by MegaMarket and . According to the analysis, the price range of $5 and below was the most competitive, with 8 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Metro had greatest share of lowest prices for individual SKUs in popcorn in the Ukraine in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for popcorn category by the retailers tracked by GlobalData. Among variants, the tracker revealed salted and cheese as the most popular (by number of SKUs) popcorn variants. These were priced 100.57% higher than the average price of a popcorn SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Metro, MegaMarket, , and . According to the analysis, MegaMarket had the lowest average unit price, while the retailer with the widest product assortment was Metro.
The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Metro, MegaMarket and stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine popcorn market, buy the report here.