Popcorn inflation in the US stood at 0.250% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 114 popcorn SKUs from companies such as Skinny Pop, Pop Secret and Angie’s BOOMCHICKAPOP that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Target offered lowest prices of the total SKUs within the popcorn category from April through June 2023, followed by Coborns Delivers and Hannaford. According to the analysis, the price range of $5 and below was the most competitive, with 74 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Target had greatest share of lowest prices for individual SKUs in popcorn in the US in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for popcorn category by the retailers tracked by GlobalData. Among variants, the tracker revealed butter and white cheddar as the most popular (by number of SKUs) popcorn variants. These were priced 31.61% higher than the average price of a popcorn SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Target, Coborns Delivers, Hannaford, Staples and Walgreen. According to the analysis, LIDLUS had the lowest average unit price, while the retailer with the widest product assortment was Target.
The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Target, Coborns Delivers and Hannaford stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in the US, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the US popcorn market, buy the report here.
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