Potato chips inflation in Japan stood at 6.610% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 119 potato chips SKUs from companies such as Marks & Spencer, Walkers and Pringles that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Amazon Japan offered lowest prices of the total SKUs within the potato chips category from October through December 2023, followed by Seiyu and Costco Japan. According to the analysis, the price range of $5 and $10 was the most competitive, with 42 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Amazon Japan had greatest share of lowest prices for individual SKUs in potato chips in Japan in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for potato chips category by the retailers tracked by GlobalData. Among variants, the tracker revealed assorted and texas barbecue sauce as the most popular (by number of SKUs) potato chips variants. These were priced 21.95% higher than the average price of a potato chips SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Amazon Japan, Seiyu, Costco Japan, The Flying Pig and . According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Amazon Japan.
The report brings attention to the intricate pricing dynamics within the potato chips market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Amazon Japan, Seiyu and Costco Japan stood out as prominent e-retailers, providing competitive pricing for a substantial number of potato chips SKUs. However, to comprehensively grasp potato chips market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan potato chips market, buy the report here.