Potato chips inflation in the US stood at 0.020% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 147 potato chips SKUs from companies such as Lay’s, Old Dutch and Cape Cod that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Hannaford offered lowest prices of the total SKUs within the potato chips category from April through June 2023, followed by Target and Coborns Delivers. According to the analysis, the price range of $5 and below was the most competitive, with 125 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Hannaford had greatest share of lowest prices for individual SKUs in potato chips in the US in Q2 2023.
Analysis of the quarterly price data showed that Hannaford offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed onion & sour cream and original as the most popular (by number of SKUs) potato chips variants. These were priced 5.89% higher than the average price of a potato chips SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Hannaford, Target, Coborns Delivers, LIDLUS and Wegmans. According to the analysis, Walgreen had the lowest average unit price, while the retailer with the widest product assortment was Hannaford.
The report brings attention to the intricate pricing dynamics within the potato chips market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Hannaford, Target and Coborns Delivers stood out as prominent e-retailers, providing competitive pricing for a substantial number of potato chips SKUs. However, to comprehensively grasp potato chips market in the US, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the US potato chips market, buy the report here.
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