Processed snacks inflation in France stood at 7.690% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 161 processed snacks SKUs from companies such as Magasin U, Vico and Lay’s that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that la Belle Vie offered lowest prices of the total SKUs within the processed snacks category from October through December 2023, followed by Greenwiz and Annachi. According to the analysis, the price range of $5 and below was the most competitive, with 150 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, la Belle Vie had greatest share of lowest prices for individual SKUs in processed snacks in France in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for processed snacks category by the retailers tracked by GlobalData. Among variants, the tracker revealed paprika; tortilla chips and chilli; tortilla chips as the most popular (by number of SKUs) processed snacks variants. These were priced 2.82% lower than the average price of a processed snacks SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were la Belle Vie, Greenwiz, Annachi, and . According to the analysis, Annachi had the lowest average unit price, while the retailer with the widest product assortment was la Belle Vie.

The report brings attention to the intricate pricing dynamics within the processed snacks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, la Belle Vie, Greenwiz and Annachi stood out as prominent e-retailers, providing competitive pricing for a substantial number of processed snacks SKUs. However, to comprehensively grasp processed snacks market in France, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the France processed snacks market, buy the report here.

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