Processed snacks inflation in Germany stood at 28.800% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 61 processed snacks SKUs from companies such as Alnatura, Takis and Act II that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Kaufland offered lowest prices of the total SKUs within the processed snacks category from October through December 2024, followed by Alnatura and Rossmann. According to the analysis, the price range of $5 and below was the most competitive, with 43 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Kaufland had greatest share of lowest prices for individual SKUs in processed snacks in Germany in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for processed snacks category by the retailers tracked by GlobalData. Among variants, the tracker revealed blue heat; hot chili pepper; tortilla chips and nachoz; tomato as the most popular (by number of SKUs) processed snacks variants. These were priced 82.81% higher than the average price of a processed snacks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Kaufland, Alnatura, Rossmann, World Of Sweets and Aldi. According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was Kaufland.
The report brings attention to the intricate pricing dynamics within the processed snacks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Kaufland, Alnatura and Rossmann stood out as prominent e-retailers, providing competitive pricing for a substantial number of processed snacks SKUs. However, to comprehensively grasp processed snacks market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany processed snacks market, buy the report here.
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