Processed snacks inflation in Germany stood at 0.000% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 36 processed snacks SKUs from companies such as Alnatura, Act II and Seeberger that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Alnatura offered lowest prices of the total SKUs within the processed snacks category from October through December 2023, followed by Rossmann and EDEKA 24. According to the analysis, the price range of $5 and below was the most competitive, with 34 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Alnatura had greatest share of lowest prices for individual SKUs in processed snacks in Germany in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for processed snacks category by the retailers tracked by GlobalData. Among variants, the tracker revealed apple; chips and nachoz; tomato as the most popular (by number of SKUs) processed snacks variants. These were priced 15.18% lower than the average price of a processed snacks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Alnatura, Rossmann, EDEKA 24, World Of Sweets and Aldi. According to the analysis, Alnatura had the lowest average unit price, while the retailer with the widest product assortment was Alnatura.
The report brings attention to the intricate pricing dynamics within the processed snacks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Alnatura, Rossmann and EDEKA 24 stood out as prominent e-retailers, providing competitive pricing for a substantial number of processed snacks SKUs. However, to comprehensively grasp processed snacks market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany processed snacks market, buy the report here.