Processed snacks inflation in the UK stood at 0.110% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 844 processed snacks SKUs from companies such as Walkers, Eat Real and Cofresh that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Bestway offered lowest prices of the total SKUs within the processed snacks category from April through June 2023, followed by ASDA and Tesco. According to the analysis, the price range of $5 and below was the most competitive, with 817 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Bestway had greatest share of lowest prices for individual SKUs in processed snacks in the UK in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for processed snacks category by the retailers tracked by GlobalData. Among variants, the tracker revealed salt & vinegar and cheese & onion as the most popular (by number of SKUs) processed snacks variants. These were priced 20.39% higher than the average price of a processed snacks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Bestway, ASDA, Tesco, Holland And Barrett and Morrisons. According to the analysis, Poundland had the lowest average unit price, while the retailer with the widest product assortment was Bestway.
The report brings attention to the intricate pricing dynamics within the processed snacks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Bestway, ASDA and Tesco stood out as prominent e-retailers, providing competitive pricing for a substantial number of processed snacks SKUs. However, to comprehensively grasp processed snacks market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK processed snacks market, buy the report here.