Savory biscuits inflation in Brazil stood at 10.750% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 161 savory biscuits SKUs from companies such as Bauducco, Club Social and Marilan that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Savory Biscuits pricing trends in Brazil

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the savory biscuits category from October through December 2023, followed by Shoppe and Angeloni. According to the analysis, the price range of $5 and below was the most competitive, with 147 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in savory biscuits in Brazil in Q4 2023.

Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed cream cracker and traditional; toast as the most popular (by number of SKUs) savory biscuits variants. These were priced 6.09% lower than the average price of a savory biscuits SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Shoppe, Angeloni, Delivery Extra and Pao de Acucar. According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.

The report brings attention to the intricate pricing dynamics within the savory biscuits market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Shoppe and Angeloni stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory biscuits SKUs. However, to comprehensively grasp savory biscuits market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil savory biscuits market, buy the report here.

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