Savory biscuits inflation in the UAE stood at -0.010% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 241 savory biscuits SKUs from companies such as Bunalun, Fantastic and Ritz that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Choithrams offered the lowest prices of the total SKUs within the savory biscuits category from April through June 2023, followed by Lulu Webstore and Supermart. According to the analysis, the price range of $5 and below was the most competitive, with 182 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Choithrams had the greatest share of lowest prices for individual SKUs in savory biscuits in the UAE in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for savory biscuits category by the retailers tracked by GlobalData. Among variants, the tracker revealed original; crackers and classic; salted; crackers as the most popular (by number of SKUs) savory biscuits variants. These were priced 22.27% higher than the average price of a savory biscuits SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Choithrams, Lulu Webstore, Supermart, Trolley and Organic And Real. According to the analysis, Supermart had the lowest average unit price, while the retailer with the widest product assortment was Choithrams.
The report brings attention to the intricate pricing dynamics within the savory biscuits market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Choithrams, Lulu Webstore and Supermart stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory biscuits SKUs. However, to comprehensively grasp the savory biscuits market in the UAE, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UAE's savory biscuits market, buy the report here.