Savory & deli foods inflation in Japan stood at 13.260% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 8 savory & deli foods SKUs from companies such as Noel, Seiyu and Princes that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Seiyu offered lowest prices of the total SKUs within the savory & deli foods category from April through June 2024, followed by The Flying Pig and Amazon Japan. According to the analysis, the price range of $5 and below was the most competitive, with 5 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Seiyu had greatest share of lowest prices for individual SKUs in savory & deli foods in Japan in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed ginger and potato as the most popular (by number of SKUs) savory & deli foods variants. These were priced 185.47% lower than the average price of a savory & deli foods SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Seiyu, The Flying Pig, Amazon Japan, NULL and NULL. According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Seiyu.
The report brings attention to the intricate pricing dynamics within the savory & deli foods market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Seiyu, The Flying Pig and Amazon Japan stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory & deli foods SKUs. However, to comprehensively grasp savory & deli foods market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan savory & deli foods market, buy the report here.
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