Soups inflation in Australia stood at 0.950% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 49 soups SKUs from companies such as Coles, Dari’s and Pitango that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Coles offered lowest prices of the total SKUs within the soups category from October through December 2023, followed by Harris Farm and International Groceries. According to the analysis, the price range of $5 and below was the most competitive, with 38 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Coles had greatest share of lowest prices for individual SKUs in soups in Australia in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for soups category by the retailers tracked by GlobalData. Among variants, the tracker revealed basil & tomato and pumpkin as the most popular (by number of SKUs) soups variants. These were priced 1.56% higher than the average price of a soups SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Coles, Harris Farm, International Groceries, Goodness and . According to the analysis, International Groceries had the lowest average unit price, while the retailer with the widest product assortment was Coles.

The report brings attention to the intricate pricing dynamics within the soups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Coles, Harris Farm and International Groceries stood out as prominent e-retailers, providing competitive pricing for a substantial number of soups SKUs. However, to comprehensively grasp soups market in Australia, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Australia soups market, buy the report here.

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