Soups inflation in Qatar stood at 4.510% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 55 soups SKUs from companies such as Knorr, Maggi and Baxters that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Qatar offered lowest prices of the total SKUs within the soups category from January through March 2024, followed by Lulu-Qatar and Getit. According to the analysis, the price range of $5 and below was the most competitive, with 51 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Qatar had greatest share of lowest prices for individual SKUs in soups in Qatar in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for soups category by the retailers tracked by GlobalData. Among variants, the tracker revealed chicken noodle and creamy; mushroom as the most popular (by number of SKUs) soups variants. These were priced 65.85% higher than the average price of a soups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Qatar, Lulu-Qatar, Getit, Family and PANDA QATAR. According to the analysis, Getit had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Qatar.
The report brings attention to the intricate pricing dynamics within the soups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Qatar, Lulu-Qatar and Getit stood out as prominent e-retailers, providing competitive pricing for a substantial number of soups SKUs. However, to comprehensively grasp soups market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar soups market, buy the report here.
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