Soups inflation in Switzerland stood at -9.740% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 65 soups SKUs from companies such as BonChef, Knorr and Nongshim that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Soups pricing trends in Switzerland

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that MIGROS ONLINE offered lowest prices of the total SKUs within the soups category from October through December 2023, followed by Coop At Home and Volg Shop. According to the analysis, the price range of $5 and below was the most competitive, with 57 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, MIGROS ONLINE had greatest share of lowest prices for individual SKUs in soups in Switzerland in Q4 2023.

Analysis of the quarterly price data showed that MIGROS ONLINE offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed meat and fideli & meatballs as the most popular (by number of SKUs) soups variants. These were priced 72.79% higher than the average price of a soups SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were MIGROS ONLINE, Coop At Home, Volg Shop, and . According to the analysis, Volg Shop had the lowest average unit price, while the retailer with the widest product assortment was MIGROS ONLINE.

The report brings attention to the intricate pricing dynamics within the soups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, MIGROS ONLINE, Coop At Home and Volg Shop stood out as prominent e-retailers, providing competitive pricing for a substantial number of soups SKUs. However, to comprehensively grasp soups market in Switzerland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Switzerland soups market, buy the report here.

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