Soymilk & soydrinks inflation in Poland stood at 0.060% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 19 soymilk & soydrinks SKUs from companies such as Alpro, Auchan and Dream & Joya that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Frisco offered the lowest prices of the total SKUs within the soymilk & soydrinks category from April through June 2023, followed by Auchan Poland and Barbora Poland. According to the analysis, the price range of $5 and below was the most competitive, with 19 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Frisco had the greatest share of lowest prices for individual SKUs in soymilk & soydrinks in Poland in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for soymilk & soydrinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed vanilla and natural as the most popular (by number of SKUs) soymilk & soydrinks variants. These were priced 0.59% lower than the average price of a soymilk & soydrinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Frisco, Auchan Poland, Barbora Poland, Leclerc and Aldi Poland. According to the analysis, Aldi Poland had the lowest average unit price, while the retailer with the widest product assortment was Frisco.
The report brings attention to the intricate pricing dynamics within the soymilk & soydrinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Frisco, Auchan Poland and Barbora Poland stood out as prominent e-retailers, providing competitive pricing for a substantial number of soymilk & soydrinks SKUs. However, to comprehensively grasp the soymilk & soydrinks market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland's soymilk & soydrinks market, buy the report here.