Soymilk & soydrinks inflation in Saudi Arabia stood at -0.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 19 soymilk & soydrinks SKUs from companies such as Alpro, Bjorg and Saudia that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour offered the lowest prices of the total SKUs within the soymilk & soydrinks category from April through June 2023, followed by Carrefour and . According to the analysis, the price range of $5 and below was the most competitive, with 13 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour had the greatest share of lowest prices for individual SKUs in soymilk & soydrinks in Saudi Arabia in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for soymilk & soydrinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed vanilla; soymilk and chocolate; soy milk as the most popular (by number of SKUs) soymilk & soydrinks variants. These were priced 19.94% lower than the average price of a soymilk & soydrinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour, Danube, Souq-Saudi Arabia, and . According to the analysis, Danube had the lowest average unit price, while the retailer with the widest product assortment was Carrefour.
The report brings attention to the intricate pricing dynamics within the soymilk & soydrinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Danube, Carrefour and stood out as prominent e-retailers, providing competitive pricing for a substantial number of soymilk & soydrinks SKUs. However, to comprehensively grasp the soymilk & soydrinks market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia's soymilk & soydrinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
