Sugar confectionery inflation in South Africa stood at 2.310% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 125 sugar confectionery SKUs from companies such as Woolworths, Manhattan-Premier and King that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Makro offered lowest prices of the total SKUs within the sugar confectionery category from October through December 2023, followed by Woolworths-South Africa and Pick n Pay. According to the analysis, the price range of $5 and below was the most competitive, with 109 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Makro had greatest share of lowest prices for individual SKUs in sugar confectionery in South Africa in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for sugar confectionery category by the retailers tracked by GlobalData. Among variants, the tracker revealed fruit and wild berry as the most popular (by number of SKUs) sugar confectionery variants. These were priced 57.36% higher than the average price of a sugar confectionery SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Makro, Woolworths-South Africa, Pick n Pay, and . According to the analysis, Pick n Pay had the lowest average unit price, while the retailer with the widest product assortment was Makro.

The report brings attention to the intricate pricing dynamics within the sugar confectionery market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Makro, Woolworths-South Africa and Pick n Pay stood out as prominent e-retailers, providing competitive pricing for a substantial number of sugar confectionery SKUs. However, to comprehensively grasp sugar confectionery market in South Africa, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the South Africa sugar confectionery market, buy the report here.

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