Sugar confectionery inflation in the UK stood at 0.150% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 721 sugar confectionery SKUs from companies such as Haribo, Swizzels and Maynards Bassetts that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Bestway offered lowest prices of the total SKUs within the sugar confectionery category from April through June 2023, followed by ASDA and Tesco. According to the analysis, the price range of $5 and below was the most competitive, with 682 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Bestway had greatest share of lowest prices for individual SKUs in sugar confectionery in the UK in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for sugar confectionery category by the retailers tracked by GlobalData. Among variants, the tracker revealed strawberry and jelly babies as the most popular (by number of SKUs) sugar confectionery variants. These were priced 45.95% lower than the average price of a sugar confectionery SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Bestway, ASDA, Tesco, Holland And Barrett and Ocado. According to the analysis, ASDA had the lowest average unit price, while the retailer with the widest product assortment was Bestway.

The report brings attention to the intricate pricing dynamics within the sugar confectionery market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Bestway, ASDA and Tesco stood out as prominent e-retailers, providing competitive pricing for a substantial number of sugar confectionery SKUs. However, to comprehensively grasp sugar confectionery market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK sugar confectionery market, buy the report here.

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