Sweet spreads inflation in the UAE stood at -0.060% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 255 sweet spreads SKUs from companies such as Langnese, Alshifa and Capilano that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Choithrams offered the lowest prices of the total SKUs within the sweet spreads category from April through June 2023, followed by Lulu Webstore and Trolley. According to the analysis, the price range of $5 and $10 was the most competitive, with 100 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Choithrams had the greatest share of lowest prices for individual SKUs in sweet spreads in the UAE in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for sweet spreads category by the retailers tracked by GlobalData. Among variants, the tracker revealed creamy; peanut butter and natural; honey as the most popular (by number of SKUs) sweet spreads variants. These were priced 62.58% lower than the average price of a sweet spreads SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Choithrams, Lulu Webstore, Trolley, Quality Food and Supermart. According to the analysis, Supermart had the lowest average unit price, while the retailer with the widest product assortment was Choithrams.
The report brings attention to the intricate pricing dynamics within the sweet spreads market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Choithrams, Lulu Webstore and Trolley stood out as prominent e-retailers, providing competitive pricing for a substantial number of sweet spreads SKUs. However, to comprehensively grasp the sweet spreads market in the UAE, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UAE's sweet spreads market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
