Wet cooking sauces inflation in India stood at -1.860% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 86 wet cooking sauces SKUs from companies such as Real Thai, Blue Elephant and Veeba that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Natures Basket offered lowest prices of the total SKUs within the wet cooking sauces category from October through December 2023, followed by Big Basket and Lulu-India. According to the analysis, the price range of $5 and below was the most competitive, with 71 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Natures Basket had greatest share of lowest prices for individual SKUs in wet cooking sauces in India in Q4 2023.

Analysis of the quarterly price data showed that Jiomart offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed pasta & pizza and traditional; pasta as the most popular (by number of SKUs) wet cooking sauces variants. These were priced 20.02% higher than the average price of a wet cooking sauces SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Natures Basket, Big Basket, Lulu-India, Jiomart and . According to the analysis, Jiomart had the lowest average unit price, while the retailer with the widest product assortment was Natures Basket.

The report brings attention to the intricate pricing dynamics within the wet cooking sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Natures Basket, Big Basket and Lulu-India stood out as prominent e-retailers, providing competitive pricing for a substantial number of wet cooking sauces SKUs. However, to comprehensively grasp wet cooking sauces market in India, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the India wet cooking sauces market, buy the report here.

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