Wet cooking sauces inflation in the Ukraine stood at 8.680% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 51 wet cooking sauces SKUs from companies such as Torchyn, Barilla and Exotic Food that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Metro offered lowest prices of the total SKUs within the wet cooking sauces category from October through December 2023, followed by Takfur and MegaMarket. According to the analysis, the price range of $5 and below was the most competitive, with 43 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Metro had greatest share of lowest prices for individual SKUs in wet cooking sauces in the Ukraine in Q4 2023.

Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed bolognese and marinade as the most popular (by number of SKUs) wet cooking sauces variants. These were priced 24.56% lower than the average price of a wet cooking sauces SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Metro, Takfur, MegaMarket, Eko Market and . According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Metro.

The report brings attention to the intricate pricing dynamics within the wet cooking sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Metro, Takfur and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of wet cooking sauces SKUs. However, to comprehensively grasp wet cooking sauces market in the Ukraine, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the Ukraine wet cooking sauces market, buy the report here.

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