Yogurt inflation in Canada stood at 2.930% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 488 yogurt SKUs from companies such as Activia, Oikos and Liberté that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Yogurt pricing trends in Canada

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Voila offered lowest prices of the total SKUs within the yogurt category from October through December 2023, followed by Real Candian Superstore and Valu Mart. According to the analysis, the price range of $5 and below was the most competitive, with 290 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in yogurt in Canada in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for yogurt category by the retailers tracked by GlobalData. Among variants, the tracker revealed vanilla and 0% fat; vanilla as the most popular (by number of SKUs) yogurt variants. These were priced 7.86% lower than the average price of a yogurt SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Real Candian Superstore, Valu Mart, Atlantic SuperMarket and . According to the analysis, Real Candian Superstore had the lowest average unit price, while the retailer with the widest product assortment was Voila.

The report brings attention to the intricate pricing dynamics within the yogurt market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Real Candian Superstore and Valu Mart stood out as prominent e-retailers, providing competitive pricing for a substantial number of yogurt SKUs. However, to comprehensively grasp yogurt market in Canada, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Canada yogurt market, buy the report here.

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