Yogurt inflation in China stood at -12.460% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 33 yogurt SKUs from companies such as Dairy Farmers, Emmi + and Pascual that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Yogurt pricing trends in China

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the yogurt category from October through December 2023, followed by My dmart and Suning. According to the analysis, the price range of $5 and below was the most competitive, with 27 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in yogurt in China in Q4 2023.

Analysis of the quarterly price data showed that Epermarket offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mixed berry and strawberry as the most popular (by number of SKUs) yogurt variants. These were priced 7.66% lower than the average price of a yogurt SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, My dmart, Suning, and . According to the analysis, My dmart had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.

The report brings attention to the intricate pricing dynamics within the yogurt market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, My dmart and Suning stood out as prominent e-retailers, providing competitive pricing for a substantial number of yogurt SKUs. However, to comprehensively grasp yogurt market in China, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the China yogurt market, buy the report here.

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