Yogurt inflation in China stood at 26.800% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 100 yogurt SKUs from companies such as Langege, Simple Love and Oarmilk that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that QX-era offered lowest prices of the total SKUs within the yogurt category from January through March 2024, followed by Epermarket and My dmart. According to the analysis, the price range of $5 and below was the most competitive, with 64 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, QX-era had greatest share of lowest prices for individual SKUs in yogurt in China in Q1 2024.
Analysis of the quarterly price data showed that RT-MART offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed original and strawberry as the most popular (by number of SKUs) yogurt variants. These were priced 18.66% higher than the average price of a yogurt SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were QX-era, Epermarket, My dmart, Gome and RT-MART. According to the analysis, Suning had the lowest average unit price, while the retailer with the widest product assortment was QX-era.
The report brings attention to the intricate pricing dynamics within the yogurt market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, QX-era, Epermarket and My dmart stood out as prominent e-retailers, providing competitive pricing for a substantial number of yogurt SKUs. However, to comprehensively grasp yogurt market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China yogurt market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
