Yogurt inflation in Poland stood at -4.060% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 159 yogurt SKUs from companies such as Zott Jogobella, Bakoma and Piątnica that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Auchan Poland offered lowest prices of the total SKUs within the yogurt category from October through December 2023, followed by Barbora Poland and Frisco. According to the analysis, the price range of $5 and below was the most competitive, with 159 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Auchan Poland had greatest share of lowest prices for individual SKUs in yogurt in Poland in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for yogurt category by the retailers tracked by GlobalData. Among variants, the tracker revealed natural and natural; yogurt as the most popular (by number of SKUs) yogurt variants. These were priced 16.96% lower than the average price of a yogurt SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Auchan Poland, Barbora Poland, Frisco, Leclerc and Aldi Poland. According to the analysis, Barbora Poland had the lowest average unit price, while the retailer with the widest product assortment was Auchan Poland.
The report brings attention to the intricate pricing dynamics within the yogurt market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Auchan Poland, Barbora Poland and Frisco stood out as prominent e-retailers, providing competitive pricing for a substantial number of yogurt SKUs. However, to comprehensively grasp yogurt market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland yogurt market, buy the report here.