Yogurt inflation in the Ukraine stood at 1.830% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 94 yogurt SKUs from companies such as Lactel, Molokija and Galychyna  that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Yogurt pricing trends in Ukraine

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the yogurt category from October through December 2023, followed by Metro and Eko Market. According to the analysis, the price range of $5 and below was the most competitive, with 94 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in yogurt in the Ukraine in Q4 2023.

Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed strawberry and peach as the most popular (by number of SKUs) yogurt variants. These were priced 31.13% lower than the average price of a yogurt SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Metro, Eko Market, and . According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Takfur.

The report brings attention to the intricate pricing dynamics within the yogurt market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Metro and Eko Market stood out as prominent e-retailers, providing competitive pricing for a substantial number of yogurt SKUs. However, to comprehensively grasp yogurt market in the Ukraine, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the Ukraine yogurt market, buy the report here.

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