BRIEFING: Children’s modern eating habits

Children, or the untouchables as marketers have grown to affectionately know them, are notoriously difficult to target - but unquestionably profitable - when finally convinced that your product is cool enough to eat. Aside from the long-standing, fickle nature of children’s ‘favourites’, the kids’ food industry is tainted by a host of controversial sticking points, primarily unhealthy eating habits leading to more overweight and obese children, globally, than ever before. This management briefing reviews children's modern eating habits now and asks what are the likely trends for the future. Taking into account today's influences on eating habits, favourite foods by region, childhood obesity & legislation, and researching new products for kids, this briefing will provide a concise overview for kids' eating habits worldwide.

February 1, 2005

February 2005 management briefing

Children, or the untouchables as marketers have grown to affectionately know them, are notoriously difficult to target – but unquestionably profitable – when finally convinced that your product is cool enough to eat. Aside from the long-standing, fickle nature of children’s ‘favourites’, the kids’ food industry is tainted by a host of controversial sticking points, primarily unhealthy eating habits leading to more overweight and obese children, globally, than ever before. This management briefing reviews children’s modern eating habits now and asks what are the likely trends for the future. Taking into account today’s influences on eating habits, favourite foods by region, childhood obesity & legislation, and researching new products for kids, this briefing will provide a concise overview for kids’ eating habits worldwide.

Download this briefing here