September 2004 management briefing

This report covers the global market for convenience and ready meals, and looks at their main regional markets in rank order of their size by retail value. It reviews the major manufacturers and the market trends that currently influence consumer demand. The report concludes with forecasts of consumer demand for the period 2004 to 2007 which take into account the statistical market trends over the period 2000 to 2003 together with other factors likely to influence demand such as new product launches, demographic trends, and macro-economic trends.

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