March 2006 management briefing
The aim of this just-food briefing is to unravel some of the ‘mystery’ behind the purchasing trends of European retailers and answer the tricky questions facing every food manufacturer when it comes to the supplier-retailer relationship. Whether you are a start-up or a multinational brand it is essential to get behind the minds of the retail buyers and maintain a healthy relationship. This will ensure long-term sales and generate customer loyalty.
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