The Magnum Ice Cream Company has invested in a manufacturing site in Europe to meet demand for smaller products.
The group said the “strategically important” site in Hungary will make the “bite-sized” Magnum Bonbons.
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In a statement, Magnum said consumers were looking for “shareable indulgence”.
The company has invested Ft4bn (€10m) to install a new production line at the site in Veszprém, a city in western Hungary.
Péter Konecsni, the general manager for Magnum’s business in Hungary, said “The ice cream category is increasingly shaped by innovation in formats and consumption occasions, making ice-cream a year-round snacking choice. Investments like this allow us to translate category‑defining ideas into scalable solutions that support long‑term growth across European markets.”
More to follow…
