Wal-Mart posted its second quarter results this week, and to the relief of many manufacturers it announced it is looking to return a number of products that were delisted as part of its Project Impact initiative. Meanwhile Pepsico announced that it will have spent US$400m between 2008-2013 in Vietnam as it looks to increase its manufacturing capacity, introduce more products and “strengthen” its existing brands.
Talking shop: Re-rationalising the rationalised assortment
Manufacturers suffering after their brands have been delisted may see a silver lining as many North American grocers are finding they’ve been too brutal in their range rationalisation initiatives. Wal-Mart and Loblaw are but two who are now working to bring more products back onto their shelves.
US: PepsiCo eyes continued health and functional innovation
PepsiCo stands to benefit from “significant” investment in functional and healthy products, amid tightening restrictions on the marketing of ‘junk foods’ to children, the head of health policy at the company said.
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