The UK grocery home shopping sector is worth £130 million pa, and this figure is expected to increase into the region of £820 million pa by 2001.
The Internet economy has transformed the way we all do business, and eFood is becoming hotter than ever, affecting the way food companies trade with businesses and consumers alike.
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The large supermarkets are battling against each other to provide the best service, the best range of products and a good level of interactivity. Safeway have chosen the pervasive device and a collection service, having an easy to order system that is being welcomed by their customers. Asda has understood the impact of trading online, and have worked hard to synchronise channels and avoid
subsequent conflict. Waitrose have seen the benefits of forging strategic partners and thus are achieving a win – win situation and improving their ROI. The big supermarkets have come to a point where they know they should be trading online and are working hard at doing this effectively.
In contrast, there are some fantastic websites that provide food and beverages online – with no offline presence. Lastorders.com have finally found what every lad has been waiting for – cheap beer bought online and delivered to his door. SimplyFood, owned by Carlton Online is a successful portal, which owes much of its popularity to its choice of partners, providing consumers with everything they will ever need! Eggsbenefit have taken a different angle and target business clients, catering for all their daily needs.
Overall, there are a great deal of movers and shakers in the eFood industry, all of which are trying to get the edge over the other. And, with such a big market to target – how can they not all succeed? More importantly, how should you ensure you succeed.
Asda, Eggsbenefit, Waitrose, Lastorders.com, Safeway, Simply Food, UPS and Chateau Online and many many more will share their views and experience at eFood, an International 3 day conference held on 24-26th May at The Grand Hotel, Holborn, London. Over 12 case studies will tackle the latest issues and provide insight into how to succeed in eFood. To find out more, call 0500 821 057, visit the website http://www.iqpc.co.uk/biotech/efoodlondon/
or e-mail info@iqpc.co.uk
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