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  1. Analysis
September 3, 2010

Promo Tracker: Tesco, Asda, Sainsbury’s promotions grow

The number of total SKUs on promotion at Tesco, Asda, Sainsbury's and Ocado increased during August, continuing the trend from July, according to the latest just-food Promo Tracker.

The number of total SKUs on promotion at Tesco, Asda, Sainsbury’s and Ocado increased during August, continuing the trend from July, according to the latest just-food Promo Tracker.

Some 38% of products on sale at Tesco were promoted in August, against almost 35% in July and 23% of SKUs in June, figures from mysupermarket-insights.co.uk reveal.

While Tesco had the highest number of promotions, Sainsbury’s provided the largest average sale per promotion, providing a GBP1.06 (US$1.63) average sale per promotion.

The UK’s second largest retailer also had the second largest percentage of SKUs on promotion, with some 33.61% of its 22,975 SKUs on promotion.

Asda had 24.88% of its SKUs on promotion, up marginally on the 23.4% of products on promotion in July.

Ocado had 15.4% of its products on promotion during June, making it the only retailer to offer fewer promotions over the period.

Again, Danone’s Activia brand was the most promoted food brand in Augst, with 93.7% of its SKUs at a discount.

Yoghurt products remained the most promoted in August with Actimel being the sixth most promoted with 87.3% of SKUs on promotion and Muller, with 77.5% of products on promotion, coming in at number 11.

Exclusive data from mySupermarket-Insights.co.uk
Supermarket Total number of SKUs Number of Promos % of all SKUs on promo Average saving per promo
Tesco 31168 11844 38 £0.72
Sainsbury’s 22975 7722 33.61 £1.06
Asda 27426 6824 24.88 £0.53
Ocado 19866 3055 15.38 £0.89
Exclusive data from mySupermarket-Insights.co.uk
Brand % of all SKUs on promo Average saving per promo
Activia 93.7 £0.25
Actimel 87.3 £0.55
Innocent 75.6 £0.50
Uncle Ben’s 73.9 £0.40
Rachel’s 72.9 £0.20
Pringles 66.7 £0.34
Fox’s (Biscuits) 66.1 £0.42
ASDA Fresh Tastes 65.3 £0.42
Tesco Italian 64.1 £0.30
Hellmann’s 59.3 £0.37
Sainsbury’s Italian 57.8 £0.34
Walkers 54.5 £0.40
Quaker 54.4 £0.34
Tilda 53.8 £0.62
Birds Eye 52.4 £0.50
Kingsmill 52.2 £0.21
Cow & Gate 43.5 £0.19
Pot Noodle 39.7 £0.29
KP 35.2 £0.51
Exclusive data from mySupermarket-Insights.co.uk
Category % of all SKUs on promo Average saving per promo
Cooked, Prepared Meat & Poultry 54.78 £0.57
Yogurts 52.48 £0.26
Baby Food & Snacks 49.37 £0.20
Yogurt & Milk Drinks 49.15 £0.43
Frozen Pizza & Breads 49.12 £0.54
Chilled Desserts 46.74 £0.20
Snack Meals 40.90 £0.23
Sausages & Burgers 38.32 £0.48
Crisps & Snacks 37.73 £0.40
Fruit 37.64 £0.67
Frozen Ready Meals 36.70 £0.37
Fresh Pasta & Pasta Sauce 36.40 £0.33
Block Chocolate 36.36 £0.33
Frozen Desserts & Fruit 36.04 £0.43
Frozen Vegetarian 35.43 £0.30
Tinned Pasta 34.76 £0.11
Chocolate Bags, Bars & Multipacks 34.69 £0.22
Pasta Sauce 33.54 £0.32
Frozen Meat 32.51 £0.47
Cheese Snacks 32.37 £0.54
Ice Cream 31.61 £0.74
Rolls & Bagels 31.50 £0.21
Sweets 31.30 £0.18
Frozen Fish & Seafood 31.04 £0.80
Fresh Pizza & Chilled Bread 30.00 £0.60
Frozen Poultry 29.41 £0.67
Cheddar Cheese 29.23 £0.66
Rice, Pulses & Grain 29.11 £0.43
Deli Meat 27.77 £0.42
Patisserie 27.53 £0.29
Breakfast Cereals 26.86 £0.47
Other International Cuisine 26.79 £0.43
Biscuits 25.20 £0.40
Vegetables 25.14 £0.30
Sandwiches, Snacks & Sushi 25.00 £0.30
Dips & Fillers 24.95 £0.19
Desserts 24.46 £0.14
Fresh Herbs 23.85 £0.30
Pies & Tarts 22.69 £0.28
Fresh Vegetarian Food 22.59 £0.51
Cereal Bars 22.55 £0.46
Fresh Ready Meals 22.34 £0.37
Fresh Meat 22.23 £0.99
Bacon 22.07 £0.46
Salads & Cut Vegetables 21.50 £0.33
Pies & Quiches 21.29 £0.36
Curry Sauce & Paste 21.25 £0.42
Packet Soup 21.01 £0.10
Bread 20.82 £0.19
Fresh Poultry 20.74 £0.96
Fresh & Prepared Fish 18.89 £0.50
Jam & Spreads 18.86 £0.32
Tinned Meat & Poultry 18.80 £0.30
Dried Fruit 18.80 £0.28
Tinned Tomatoes, Puree & Passata 18.78 £0.22
Frozen Vegetables & Chips 18.69 £0.28
Porridge & Muesli 18.67 £0.46
Cheese 18.46 £0.38
Butter, Margarine & Spreads 18.21 £0.42
Speciality Breads 17.87 £0.22
Fresh Milk 17.68 £0.17
Indian Cuisine 17.04 £0.43
Tinned Soup 16.89 £0.12
Cream 16.80 £0.20
Crackers 16.59 £0.24
Herbs & Spices 16.58 £0.43
Pickles & Marinated Vegetables 15.12 £0.43
Boxed Chocolates 14.94 £1.14
Tinned Fish 14.73 £0.59
Nuts & Seeds 12.21 £0.27
Pâté 12.07 £0.48
Cakes 11.76 £0.55
Pasta & Noodles 10.09 £0.35
Eggs 9.44 £0.33
Sugar & Sweetener 5.70 £0.34
Tinned Vegetables 5.35 £0.15
Fresh Soup 4.98 £0.34

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