FFT International hopes to continue to grow its business in Asia with an increased focus on high-end private label products that are specifically designed to meet the needs of Asian consumers.

FFT has helped a number of Europe-based food manufacturers, from van Der Mey to Alpenhain and Vitelco, develop products and distribution relationships with the aim of acting as a way to “bridge the gap” between European manufacturers and Asian customers.

The company is driving growth and expanding its reach by working in partnership with food manufacturers to develop private label products for Asian markets, marketing and communications manager Hilde Kreuze tells just-food. 

“Our private label products have been developed with Asia in mind. The source for development is a combination of knowledge of the market, consumer insights and a feeling for trends. Our team travels on a regular basis to Asia to stay on top of the development of the market,”  Kreuze says. “Years of international A-brand experience provides an international vision on private brands and category management.”

FFT is exhibiting this week (7-10 May) at Hofex, Asia’s largest trade show, with the dual aim of strengthening relationships with existing customers and identifying new business opportunities, Kreuze continues.

“Our goal with attending Hofex is to expand business with our current clients, strengthen our relationship with them and finding new business opportunities for both parties. The other important goal is to open new markets with our private brands like biscuits by Louise and Coqoi, the coconut water drink.”

Biscuits by Louise is a biscuit maker situated on the Belgian-French border that produces a range of high-end petits fours and cookies. Working with partners such as this one, FFT aims to increase its focus on the premium end of the market, Kreuze tells just-food.

She comments: “We are aiming to do more business in premium quality products, and are moving towards a higher segment in the market. We believe we can add more value to this segment with our knowledge and expertise.”

FFT operates across a number of categories and currently the primary products that it sells into Asia are meat, cheese, vegetables and ice cream. The company has offices in The Netherlands, Switzerland and Australia.