just-food’s interviews with senior executives in the international food sector provide exclusive insight into how the leading lights in the industry deal with the challenges and embrace the opportunities in front of them. This year, the most-read interviews on just-food included one-on-ones with companies from General Mills and Heinz to Russian retail giant Magnit to the UK government minister responsible for food policy.

Sustainability Watch – Jerry Lynch, General Mills
Why do companies invest in sustainability? To save the planet? Not really. Jerry Lynch, chief sustainability officer at General Mills, sees sustainability as an “innovation challenge”, while uniting environmental and cost-saving strategies ensures that the sustainability mission addresses both environmental and economic aspirations.

The just-food interview – Magnit deputy CEO Oleg Goncharov
Russian retail colossus Magnit can lay claim to having had a rather buoyant year. As one of the country’s largest food retailers, it has grown in tandem with the country’s middle-class and seen its profits more than double in the first half of 2012. Michelle Russell talks to Oleg Goncharov, Magnit’s deputy CEO, about the retailer’s thoughts on the market, opportunities for growth and the year ahead.

Sustainability Watch – Brian Shuttleworth, Heinz
In the first Sustainability Watch of 2012, Ben Cooper discusses Heinz’s sustainability strategy with Brian Shuttleworth, the company’s director of operational risk and sustainability, and looks at how Heinz’s knack for creating catchy taglines is helping to communicate the sustainability message to consumers.

The just-food interview – Hans Vriens, Barry Callebaut
As the world’s largest business-to-business cocoa and chocolate manufacturer, Barry Callebaut is at the forefront of innovation in the sector. In this month’s just-food interview, R&D chief Hans Vriens spoke to Dean Best on the future of the chocolate market.

The just-food interview – Ebro Foods chairman and CEO Antonio Hernandez Callejas
Ebro Foods, the Spanish food group, has changed dramatically in just a decade. No longer in the two sectors that defined the business in 2000 – sugar and dairy – the company has expanded into new categories and geographies and, speaking to Michelle Russell, chairman and CEO Antonio Hernandez Callejas says that will continue.

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The just-food interview: Owen Paterson, UK Secretary of State for Food
A drive to boost UK food exports was launched last week, when the country’s largest ever trade delegation went to China in a bid to develop the UK’s presence in the market. The mission was spearheaded by UK Secretary of State for the Environment, Food and Rural Affairs Owen Paterson. In this month’s just-food interview, Katy Askew spoke to Paterson about the UK government’s vision to grow overseas food sales.

just the answer – Ella’s Kitchen CEO and founder Paul Lindley
UK baby food group Ella’s Kitchen has rapidly expanded to become a household name and pantry staple for parents with pre-school children. New product development coupled with international expansion and moves into complementary categories has continued to fuel growth, while the brand is rumoured to have attracted interest from the likes Nestle. In this month’s just the answer, Ella’s Kitchen founder and CEO Paul Lindley talks to Katy Askew about the development of the brand and what the future might have in store.

The just-food interview – Arla UK CEO Peter Lauritzen and Milk Link CEO Neil Kennedy
Arla Foods and Milk Link have revealed plans to merge their operations in the UK. If approved, the combined entity would become the largest dairy processor in the market. In this month’s just-food interview, Peter Lauritzen, CEO of Arla UK, and Neil Kennedy, chief executive of Milk Link, speak to Katy Askew about the benefits the proposal would bring the companies and their farmer-owners.

The just-food interview – PepsiCo, Strauss dips, spreads JV Obela
PepsiCo and Strauss Group have taken their Sabra dips and spreads business outside North America for the first time. The companies have launched the Obela brand in Mexico and, in this month’s just-food interview, Michelle Russell catches up with Obela chief executive Giora Bar Dea to discuss the plans for the brand and its potential for international expansion.

Sustainability Watch – Cornelia Diethelm, Migros
The Swiss co-operative group, Migros, comprises possibly the most diverse portfolio of companies imaginable. For the past five years, establishing a consistent approach to sustainability across this varied group of businesses has been the task of Cornelia Diethelm, head of issue management and sustainability. Here she discusses her role and the Migros sustainability strategy with Ben Cooper.