ABP Food Group, the Ireland-based meat processor, has secured a deal to supply beef to Taiwan-based restaurant chain Wowprime.
The company said the contract, valued at EUR50m (US$61.5m), will see it serve Wowprime’s outlets in China.
The transaction is contingent on China opening up its market to beef from Ireland, with officials in Dublin and Beijing in talks on a deal.
The agreement will take in Slaney Foods, another Irish meat processor in which ABP owns a 50% stake.
Mark Goodman, managing director of ABP’s international division, said the deal “is another significant step in developing new market opportunities for our products against the uncertain backdrop of Brexit”.
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ABP already serves other markets in Asia, including Hong Kong, the Phillippines and Japan.
The company, based in Co. Louth in Ireland, has 41 manufacturing plants across eight different markets – Ireland, the UK, Denmark, Poland, Austria, the Netherlands, France and Spain.
