Agrial is poised to buy Italian dairy firm Bontà Viva from fellow French group Senoble.

A spokesperson for Agrial confirmed the plan but declined to provide further information.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

News of the acquisition was initially revealed by Agrial’s director, Ludovic Spiers, in an interview in the French media.

Based in the province of Treviso, in north-east Italy, Bontà Viva’s product range includes yogurts, soft cheese and desserts.

In the interview with business newspaper Les Echos, Spiers laid out Agrial’s ambitions in cheese, notably to become a leading player in goat’s cheese, demand for which is strong in the US.

Agrial already operates a production plant in the US using commodities imported from France and is planning to acquire another plant in the country. The cooperative owns one of France’s leading goat cheese brands, Soignon.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Extending production capacity is also earmarked for cheese maker Guillotteau, which Agrial acquired in 2016 and which makes a range of cheese made from cow’s, goat’s and ewe’s milk, Spiers added. Around 40% of Guillotteau’s flagship product, the pavé d’affinois, is exported to Germany and the US.

Spiers’ comments were confirmed by the Agrial spokesperson.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now