Aldi has started selling an own-label line of infant formula in the UK for the first time.

The discount retailer started trial sales of the own-label formula in around 250 stores in England yesterday (28 November). The stores are mainly located in the North West, Midlands and South East, Aldi said.

The stage one and stage two formula products retail at GBP6.99 (US$8.71) for a 900g tin.

Aldi said the trial would run for a minimum of three months. It will continue to stock branded lines including Aptamil and Sma.

An Aldi spokesperson said the move built on its Mamia range of baby and toddler food. “The launch of infant and follow-on milks is a natural extension of our Mamia range and provides parents with an alternative to the more expensive branded products in this category,” the spokesperson said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

The formula is made in Ireland, although Aldi declined to reveal the name of the manufacturer.