The Irish Dairy Board has announced plans to expand its presence in Algeria, the second-largest market for the co-op’s cheese products.
The IDB plans has opened a representative office in the north African country and and plans to build a packaging plant.
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The office will provide an “enhanced in-market presence” in Algeria as well as a “critical base to develop and extend the IDB’s footprint in north Africa”, the company said. North Africa, the IDB noted, is “a market of almost 200m consumers”.
The co-op has also commissioned a dairy packaging plant for its Kerrygold product range. The facility will have the capacity to pack 4,000 tonnes of Kerrygold products per annum, with plans to further develop this in the coming years as the IDB develops its market presence and Irish milk production grows.
IDB chief executive Kevin Lane said: “The Irish Dairy Board has been exporting to Algeria for almost 15 years. It has proven a stable and robust market that has grown consistently to become our second largest market for cheese worldwide.
“This investment in Algeria is in line with our stated objective of growing the IDB’s presence in emerging markets not least given the expected expansion of Irish dairy output after the removal of milk quota restrictions in 2015.”
