Allied Bakeries adds Burger Thins to Kingsmill range

Allied Bakeries, Associated British Foods' UK bread arm, has added to its sandwich alternatives portfolio with the launch of Kingsmill Burger Thins.

The firm said that it hoped to "capitalise on the 50m plus burger and bun occasions" over the summer period.

Darren Grivvell, director of brands said: "Our insight showed that many consumers, particularly women and children, want less bread with their burger with a significant proportion actually removing the top of the bun. Our new Burger Thins look set to meet this demand for a lighter, softer eat with their burger."

Kingsmill Burger Thins will be available in Soft White in packs of six at an RSP of GBP1.29 (US$1.96).

Sign up for our daily news round-up!

Give your business an edge with our leading industry insights.

Sign up