US group Bickel’s Snack Foods is to distribute American Farmer Popcorn products in selected markets in the country.

Bickel’s will distribute American Farmer Popcorn to over 5,000 grocery, drug chains and big box retailers across the states of Michigan, Indiana, Ohio, West Virginia, Pennsylvania and New York.

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American Farmer said the deal represents an “incredible opportunity” that will introduce its brand to new territories. 

American Farmer Popcorn is an ultra-premium popcorn, that is produced in small batches. The brand offers flavours, including sweet & salty, and slim & light kettle corn, old school movie theatre, slim sea salt, sea salt & cracked black pepper, whitehouse cheddar, crunchy caramel & salted caramel popcorn; as well as classic holiday tins and gourmet butterfly popcorn kernels. 

Meyer Futersak, founder and CEO of American Farmer Popcorn, said: “We have long been admirers of Bickel’s products and culture, and are thrilled to have been selected as part of their distribution assortment. I believe this will open a myriad of new opportunities for American Farmer, while we provide Bickel’s with a delicious, healthy new snack alternative to their millions of lifelong customers.”

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Brynt Little, Bickel’s director of sales, added: “We are incredibly excited to select American Farmer Popcorn for distribution across all our channels. They have a dynamic brand that is both bold, and promises to diversity our product mix.” 

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Bickel’s is the Hanover Foods subsidiary that also owns York Snacks, Bon Ton Potato Chips, Wedge Pretzel Co.