US baked goods firm Among Friends is converting its entire line of hand-crafted mixes to be gluten-free.

Five of the original nine mixes were already gluten-free. The line of whole grain, gluten-free options will be available nationwide by July.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

"The company saw a need to provide more whole grain baking options for those with dietary restrictions," said CEO Darcy Zbinovec.

Suzie Miller, co-founder of Among Friends, added: "Among Friends fans have told us how much they appreciate having gluten-free sweets that actually taste good. We wanted to open our entire whole grain product line to gluten-free fans, and provide for future growth in the gluten-free category."

The company, meanwhile, has also added a chocolate chip line to range of biscuits.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now