Quinoa Corporation, the US group that does business as Ancient Harvest, has snapped up a local company specialising in gluten-free products.
Pamela’s Products, based in Ukiah in California, has sold up to Ancient Harvest, the companies confirmed in separate statements on social-media networks. Financial details were not disclosed.
“Two brands are better than one. Ancient Harvest has acquired the Pamela’s brand – a company with the same commitment to providing great tasting gluten-free foods,” Ancient Harvest posted on Twitter yesterday (7 January).
Two brands are better than one! Ancient Harvest has acquired the Pamela’s brand – a company with the same commitment to providing great tasting gluten-free foods! Stay tuned for new product offerings as we merge our gluten-free expertise to bring you innovative options. pic.twitter.com/3UlclgkXYk
— Ancient Harvest (@AncientHarvest) January 7, 2020
In a statement on Facebook, Pamela’s Products added: “Big news. We’ve joined forces with Ancient Harvest to bring you more great gluten-free products. You’ll still get the Pamela’s foods you know and love – plus other gluten-free options from the company that introduced quinoa to the US more than 30 years ago.”
Pamela’s Products was set up by Pamela Giusto-Sorrells in 1988. The company’s product range spans baking mixes, biscuits, snack bars and ramen. Giusto-Sorrells said: “The gluten-free space has exploded over the years, and the company has grown accordingly. Joining forces with Ancient Harvest ensures that our commitment to delivering the best gluten-free foods will continue with a company that has the same values and dedication to quality that have put us on the map.”
Quinoa Corporation was founded in 1989. The Colorado-based business has a portfolio taking in quinoa products, polenta and pasta, all sold under the Ancient Harvest brand. The company’s product range also includes Pow pasta, which contains an elevated level of protein.