Swiss food giant Nestlé has teamed up with Argentine sports licensing company PRO Entertainment to open a chain of ice cream parlours.
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Nestlé said it would open its first Frigor ice cream outlet in Buenos Aires this week, reported Dow Jones International News. The Swiss company will operate this flagship store directly, but later stores will be franchises, overseen by PRO Entertainment.
Nestlé sells pre-packaged ice cream in Argentina under the Frigor brand. It plans to open 200 ice cream parlours there over the next five years.
