Arla Foods has launched what is said are the first branded fruit and vegetable yogurts in the UK.
The European dairy group said the products are aimed at helping parents encourage youngsters to eat vegetables.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Big Yogs also have added vitamins and minerals to help support the growth and development of children, the co-op said.
The firm said the launch “is another demonstration of Arla’s commitment to expand in the UK yogurt category, following the “success” of Arla skyr and Arla Protein.
Big Yogs also follow in the footsteps of Arla Big Milk, the dairy firm’s fresh cow’s milk with added iron and vitamins D and A which launched in April 2015.
Arla said: “Big Yogs have been launched following extensive customer research. Independent research carried out by Arla in 2015 revealed that 95% of parents questioned liked the fact that the product contained vegetables, as they can find it hard to feed their children vegetables in their usual format.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe dairy firm said the new product is made from 3% fat whole milk yogurt, natural fruit and vegetables and enriched with vitamins D and calcium, needed for normal growth and development of bones in children.
The yogurts come in four varieties: Raspberry & Beetroot, Sweet Potato and Mango, Blueberry & Pumpkin and Strawberry & Carrot. Big Yogs are available in two 4 x 110g multi-packs from Asda stores across the UK with an RRP of GBP1.69 (US$2.22).
Arla said it would position itself as “the champion of British dairy” – and planned to invest more than GBP100m in promoting a series of “new healthier dairy products and campaigns, to encourage more nutritious eating habits and challenge some of the current myths about dairy”.
