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August 1, 2016updated 10 Apr 2021 5:52pm

Arla launches Big Yogs yogurt with veg for kids in UK

Arla Foods has launched what is said are the first branded fruit and vegetable yogurts in the UK.

Arla Foods has launched what is said are the first branded fruit and vegetable yogurts in the UK.

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The European dairy group said the products are aimed at helping parents encourage youngsters to eat vegetables.

Big Yogs also have added vitamins and minerals to help support the growth and development of children, the co-op said.

The firm said the launch “is another demonstration of Arla’s commitment to expand in the UK yogurt category, following the “success” of Arla skyr and Arla Protein.

Big Yogs also follow in the footsteps of Arla Big Milk, the dairy firm’s fresh cow’s milk with added iron and vitamins D and A which launched in April 2015.

Arla said: “Big Yogs have been launched following extensive customer research. Independent research carried out by Arla in 2015 revealed that 95% of parents questioned liked the fact that the product contained vegetables, as they can find it hard to feed their children vegetables in their usual format.”

The dairy firm said the new product is made from 3% fat whole milk yogurt, natural fruit and vegetables and enriched with vitamins D and calcium, needed for normal growth and development of bones in children.

The yogurts come in four varieties: Raspberry & Beetroot, Sweet Potato and Mango, Blueberry & Pumpkin and Strawberry & Carrot. Big Yogs are available in two 4 x 110g multi-packs from Asda stores across the UK with an RRP of GBP1.69 (US$2.22).

Last month, Arla unveiled plans to grow revenue by nearly a third and make its namesake brand a GBP400m household brand in the UK by 2020, in what the co-op said was its “most ambitious business strategy to date”.

Arla said it would position itself as “the champion of British dairy” – and planned to invest more than GBP100m in promoting a series of “new healthier dairy products and campaigns, to encourage more nutritious eating habits and challenge some of the current myths about dairy”.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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