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March 5, 2015

Arla launches frozen yoghurt with Premier Is

Arla Foods has teamed up with Danish ice cream producer Premier Is to launch a range of frozen yoghurt products in their domestic market.

By Dean Best

Arla Foods has teamed up with Danish ice cream producer Premier Is to launch a range of frozen yoghurt products in their domestic market.

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Yoggi Frozen is the dairy co-operative's latest attempt to gain a foothold in what it called a "very interesting" market.

"We launched Frozen Skyr last year, but that was a niche product with a relatively low revenue base. Yoggi Frozen Yoghurt presents much broader sales potential, as we see it," a spokesperson for Arla told just-food today (5 March).

"The fro-yo wave hit Denmark last year with the opening of several frozen yoghurt shops, where consumers can combine yoghurt ice cream with different toppings. The frozen yoghurt ice cream market is very interesting to Arla, since it is a completely new category for us. We have identified room in the market for this type of product in Denmark, and believe Danish consumers will receive this type of product well."

The product is based on an Arla yoghurt recipe. The base is manufactured at Arla's Brabrand Dairy and delivered to Premier Is, which coats and freezes the yoghurt.

Yoggi Frozen is sold in a pack of four and in a "family-sized" 800ml container in flavours including strawberry, vanilla and tropical fruit, the Arla spokesperson said.

The products can be purchased at Danish supermarkets and all Premier Is sales locations.

The Arla spokesperson said: "In 2015 Arla is aiming to follow new trends and claim new market positions where we have not been present traditionally."

He said there were "no specific" international launches "to reveal at this point" but added: "It cannot be ruled out."

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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