European dairy giant Arla Foods is launching what it claims is the world’s first climate-neutral dairy range.
The Denmark-based cooperative will introduce the product in Sweden this week under the Eko brand using the netto noll klimatavtryck (climate net zero) tag.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Arla said the launch is another step on the road toward its sustainability ambition that all dairy production should be climate-neutral by 2045.
It said that as a result of the organic-farming techniques used by its farmer-owners, consumers are being “given the opportunity to choose a whole dairy range with a net-zero climate footprint, which at the same time offers the many positive values that organic production already provides, not least for the conservation of biodiversity”.
Kristina Hammerö, responsible for Arla’s milk category, said: “I am very proud that we now offer consumers the opportunity to choose an assortment of milk, cream and cheese that both protects the climate and biodiversity.”
The cooperative added: “Arla is Sweden’s and the world’s largest supplier of organic dairy products and has long been involved in driving the development of organic production in Sweden.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
