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September 19, 2019

Arla launches ‘the world’s first climate-neutral dairy range’

European dairy giant Arla Foods is making climate-neutral claims for a new dairy range it is launching in Sweden.

By Leonie Barrie

European dairy giant Arla Foods is launching what it claims is the world’s first climate-neutral dairy range.

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The Denmark-based cooperative will introduce the product in Sweden this week under the Eko brand using the netto noll klimatavtryck (climate net zero) tag.

Arla said the launch is another step on the road toward its sustainability ambition that all dairy production should be climate-neutral by 2045.

It said that as a result of the organic-farming techniques used by its farmer-owners, consumers are being “given the opportunity to choose a whole dairy range with a net-zero climate footprint, which at the same time offers the many positive values that organic production already provides, not least for the conservation of biodiversity”.

Kristina Hammerö, responsible for Arla’s milk category, said: “I am very proud that we now offer consumers the opportunity to choose an assortment of milk, cream and cheese that both protects the climate and biodiversity.”

The cooperative added: “Arla is Sweden’s and the world’s largest supplier of organic dairy products and has long been involved in driving the development of organic production in Sweden.” 

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img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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