Is based in Fortaleza, Ceará, and produces fluid milk, dairy drinks and yogurt as well as other dairy products. As part of the investment, Bruno Martins Silva has joined the company’s board as Arlon’s representative.
“Betânia is well positioned in the growing milk industry as the leading regional dairy company,” Silva said. “Betânia has developed a value-added portfolio, good brand recognition and a strong supply chain.”
Bruno Girão, Betânia’s CEO and majority shareholder, will continue to lead the business.
Commenting on the Arlon investment, Girão said: “Arlon sets itself apart from other private equity firms. I am grateful to have a trusted partnership with Bruno Silva and the Arlon team and truly feel like I have gained close advisors that share the same values and will greatly help Betânia in this new phase.”
He continued: “I appreciate the breadth and depth of Arlon’s excellent network in the food and agriculture industries in Brazil and globally. Their relationships and resources in retail, distribution and milk production will consolidate Betânia as the leading brand in the northeast region.”