A new chief financial officer and a new chief customer officer have been appointed by US firm The Simply Good Foods Co., the company that now houses the Atkins brand.

Simply Good Food, created earlier this year when US acquisition vehicle Conyers Park Acquisition Corp. bought Atkins Nutritionals from private-equity firm Roark Capital Group, said Todd Cunfer, vice-president of finance, will succeed Shaun Mara as chief administrative officer and CFO, who is stepping down from his position. Mara will remain with Simply Good Foods until the end of November in an advisory role.

Robert Gandert, Simply Good Foods’ chief customer and business development officer, is stepping down. He will be replaced by senior vice-president of sales Jill Short.

Joseph Scalzo, the president and chief executive officer of Simply Good Foods, said: “We are excited to have Todd, a seasoned leader with a proven track record of delivering results, assume the role of chief financial officer.

“His significant financial and operational experience successfully managing and growing multi-billion-dollar businesses will be integral as we further leverage our well-established brand and capitalise on our strategic growth initiatives.

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“Jill has significant experience in the nutritious snacking category, and over the last few years her leadership with key customers has been instrumental in the growth and development of the Atkins brand. We look forward to her future contributions as we continue to grow Atkins consumption and execute on our compelling strategic growth initiatives.”

Cunfer joined Simply Good Foods in July from Hershey and has more than 20 years’ experience across financial planning and analysis, capital structure, treasury and supply chain management.

Short joined Atkins Nutritionals in January 2008, and the company credits her with helping revive the Atkins brand. Earlier, she held sales positions at Muscle Milk, Abbott Nutrition and Kraft Foods.

Conyers Park was set up by three executives – former Gillette CEO and Procter & Gamble vice chiarman Jim Kilts, ex-Hershey and Del Monte Foods chief executive Dave West, plus investment banker Brian Ratzan – in 2016. It was originally sponsored by private-equity firm Centerview Capital, where the three men partners. 

Kilts is Simply Good Foods’ executive chairman, with West the company’s vice chairman.

Simply Good Foods is looking to “expand its platform through investment opportunities in the snacking space and broader food category”.